CELEBRATING 60 YEARS OF SUZUKI INNOVATION AT THE MIAMI BOAT SHOW

Suzuki Marine USA has pulled out all the stops at the 2025 Miami International Boat Show, promoting the brand and unveiling new initiatives to boating press, industry representatives and boating enthusiasts from around the world.  Suzuki always makes a big splash at the world’s largest boat show, but this year was particularly special as it marks Suzuki’s 60^th Anniversary in the outboard motor business.  

 During an opening day press conference, Suzuki Marine reflected on the success of the past year and how it sustained growth over 2024 despite an array of market challenges by focusing on giving customers what they want.  “Our expanding Stealth Line helped power sales growth over the past year and proves just how much can be gained by listening to our dealers and customers,” said Brandon Cerka, Suzuki Marine General Manager Sales and Marketing.  “What they told us is that they want reliable, fuel-efficient power for their boats, but also something that looks sleek, aggressive, and stylish and sets them apart from crowd.   Delivering on this has helped us experience solid growth during a down market,” added Cerka.

SUZUKI MARINE’S NEW MVL LINEUP

Suzuki Marine also introduced its 2025 Most Valuable Lineup (MVL) concept at the show, showcasing attractive new graphics and exterior design that deliver a clear message — these outboards look as impressive as they perform.  This new MVL look will first be seen on the Suzuki’s popular V6 lineup, with models ranging from 200 to 350 horsepower covering a variety of fresh and saltwater vessels.  While boaters nationwide will first see Suzuki’s new MVL graphics on these V6 models, Suzuki plans to expand it across other horsepower models in the future.

Based on this success, Suzuki introduced its 2025 Most Valuable Lineup (MVL) concept at the show, showcasing attractive new graphics and exterior design that deliver a clear message — these outboards look as impressive as they perform.  This new MVL look will first be seen on the Suzuki’s popular V6 lineup, with models ranging from 200 to 350 horsepower covering a variety of fresh and saltwater vessels.  While boaters nationwide will first see Suzuki’s new MVL graphics on these V6 models, Suzuki plans to expand it across other horsepower models in the future.