Don’t Let the Co-op Year-End Reset Derail Your Marketing Momentum!

June’s “Crunch Time” is all too familiar—rushing to meet Suzuki Marine Co-op Program deadlines to maximize the funds you’ve earned all year. But when July rolls around, your dealership dives headfirst into peak boating season, and it’s tempting to shift focus away from marketing… right when customers are eager to hit the water!

Don’t fall into the trap of thinking your co-op funds are gone after July 1st!

The Suzuki Marine Co-op Program rolls over your June (June only) accrued funds, giving dealers until December 31, 2025, to use them. Co-op is a reimbursement program, meaning you invest in marketing upfront and get reimbursed later—that’s just how it works. Your dealership can leverage those June accruals to fuel bold marketing campaigns for Suzuki Marine engine sales throughout the second half of the year.

Suzuki Corporate never pauses its marketing efforts, and neither should you!

Yes, your co-op account resets in July, but that’s no excuse to hit pause on promoting your dealership for months! Consistent marketing of the Suzuki Marine product line is the key to driving engine sales and rebuilding your co-op account. Now’s the time to lock in your boat show slots for 2025, prep eye-catching boat show materials, deck out your dealership with Suzuki branding, invest in digital ads, send service reminder emails, or plant vibrant feather flags along your docks. Keep your business buzzing with energy and visibility all year long. Submit your co-op expenses regularly, and as engine sales pour in, your live submissions will be reimbursed automatically per the co-op program guidelines, directly into your parts account.

Don’t let the annual co-op reset slow you down during the peak summer boating season—and yes, it’ll reset again next year! Your dealership represents one of the most trusted names on the water, with a stellar product line to showcase. Be proud of what you offer!

Don’t assume a reset co-op account limits your potential. Your account will rebound—get your dealership’s name out there, aligned with the iconic Suzuki brand, and focus on driving engine sales. Top-performing dealerships know that relentless, year-round marketing to customers fuels engine sales success.

Reach out to your District Sales Manager today to review your June 2025 Co-op Accrual—you might have untapped marketing funds ready to go! Then, head online to explore a wide range of high-quality marketing materials designed to maximize your dealership’s promotion of the Suzuki brand at www.suzukibanners.com.