Don’t let the co-op year end stop you from marketing!

We all know “Crunch Time” at the end of June to meet co-op deadlines and to avoid missing out on valuable co-op that you’ve worked all year for. Then July hits and your dealership is going into peak boating season…bam, you take your eye off of the “Marketing ball” … right when boating customers are primed to invest in a summer on the water!

Many dealers believe they don’t have any co-op funds starting July 1st!

The Suzuki Marine Co-op Program has saved the June Accrual Co-op Funds and rolled them over for Dealers to use until December 31, 2024. Co-op is a reimbursement program…marketing expenses are always out-of-pocket first and recouped afterwards, it’s the nature of Co-op Programs. Your dealership can fund the marketing and promoting of Suzuki Marine engine Sales with the June 24 co-op accruals.

Suzuki Corporate doesn’t stop Marketing and neither should your dealership!

Yes, Your dealership co-op account was just reset, but that’s no reason to not market your business for a quarter of the year! The thing to remember is the more you consistently market the Suzuki Marine product line, the faster your engine sales will grow and rebuild your co-op account. Secure your boat show spots now, get your boat show materials ready, decorate your dealership in Suzuki branding, advertise on billboards, mail a stack of service reminder postcards, post some feather flags on your docks, basically keep your business alive and actively marketing all year long. Then, submit your co-op expenses all throughout the year, and as your engine sales roll in, your co-op account will already have live submissions that will automatically reimburse according to the co-op program guidelines, right into your parts account.

Don’t miss out on getting the best of the summer boating season just because co-op goes through an annual reset, and yes, it’s going to happen next year as well! Remember that your dealership represents one of the most respected names on the water, with an incredible product line, and your dealership has a lot to be proud of!

So don’t believe you are limited by a co-op account that just reset! It’ll come back… get your name out there and aligned with the Suzuki brand, Focus your efforts on engine sales! Top performing dealerships know that engine sales are the result of nonstop Marketing to your customers… every day of the year!

Call your DSM and check your June 2024 Co-op Accrual, you may have untaped Marketing funds at your disposal. Then jump on-line and check out the wide range of quality Marketing materials available at the lowest cost to create the best value for your dealership to promote the Suzuki Brand. www.suzukibanners.com